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Term: marketing

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FedEx Ad Campaign: "The Complete Package"

(Tue, 03/03/2009 - 2:37pm) A new FedEx ad campaign "The Complete Package" highlights what FedEx is doing to provide global connections while minimizing our environmental impact.
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Raj Subramaniam on How FedEx Delivers Access

(Wed, 12/10/2008 - 5:56pm) FedEx doesn't just deliver packages. It delivers Access - the ability to connect to ideas, products and services.
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Laurie Tucker on Innovation

(Wed, 12/10/2008 - 6:16pm) FedEx Senior Marketing Vice President Laurie Tucker discusses what defines innovation and how FedEx goes after it.
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